Overview
Associate Director, Domestic Student Recruitment and Business Development Jobs in Toronto, Canada at Global University Systems (GUS)
Role type: Full-time
Location: Toronto, ON
Salary: $70,000 plus commission
Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter and more sustainable future for all. Our institutions offer the broadest range of industry‑relevant skills through inclusive, accessible and digital‑first learning. We offer a choice of career‑enhancing certificates, degrees and post‑graduate level qualifications, equipping our thriving multi‑national community of students for lifelong success.
Our world‑leading network and state‑of‑the‑art institutions power the upskilling of our students worldwide.
About OIHI
Ontario Institute of Health Innovation (OIHI) is a proud part of GUS. OIHI is a registered Career College in Ontario dedicated to preparing the next generation of allied health professionals. With a growing portfolio of approved programs, strong practicum partnerships across 150+ healthcare organizations, and an expanding presence in corporate training and continuing education, OIHI is positioned at the intersection of workforce development and healthcare innovation.
Summary
of role
As OIHI enters a key growth phase, we are creating a new Associate Director, Domestic Student Recruitment & Business Development role dedicated to expanding our domestic student reach. This is not an admissions or student advising position. This is a sales and outreach role focused on generating new domestic leads, building referral networks, and driving enrollment growth through channels our existing admissions team does not currently reach.
The successful candidate will work alongside our admissions team, feeding qualified prospective students into the existing intake process. While our Admissions Manager and Advisors guide students through applications, funding, and onboarding, this role is squarely focused on top‑of‑funnel activity: finding, engaging, and converting new domestic audiences who are not yet aware of OIHI.
This is ideal for a high‑energy salesperson with deep knowledge of the Ontario PCC landscape who knows where to find domestic students and how to get them through the door.
Responsibilities
- Generate domestic student leads through outreach, networking, community events, career fairs, and partnerships with employment agencies, settlement organizations, and workforce programs (Better Jobs Ontario, Second Career, WSIB).
- Build and manage referral relationships that produce a steady flow of qualified prospective students.
- Represent OIHI externally at events, employer sites, and in the community.
- Hand off warm leads to the admissions team and collaborate on conversion.
- Own your numbers: lead volume, referral sources, conversion to application, and revenue per intake.
- Feed market intelligence back to leadership and marketing to sharpen targeting.
Outbound Lead Generation and Pipeline Development
- Identify, prospect, and engage new domestic student audiences through community outreach, cold outreach, networking, career fairs, employer partnerships, and digital channels.
- Build and maintain a robust pipeline of qualified domestic leads, tracked through CRM, and hand off warm prospects to the admissions team for intake processing.
- Develop referral relationships with community organizations, employment agencies, immigrant settlement agencies, social services, and workforce development programs (e.g., Better Jobs Ontario, Second Career, WSIB retraining).
Market Development and Partnerships
- Represent OIHI at external events, career expos, employer sites, job fairs, and community information sessions to raise awareness and generate leads.
- Identify and cultivate relationships with employers, healthcare organizations, and industry groups that can serve as referral sources for prospective students.
- Collaborate with the marketing team to inform campaign targeting, improve domestic lead quality, and align outbound efforts with digital strategy.
Performance and Reporting
- Own and report on outbound enrollment KPIs including lead volume, referral source performance, conversion to application,…
Title: Associate Director, Domestic Student Recruitment and Business Development
Company: Global University Systems (GUS)
Location: Toronto, Canada
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