Overview
B2B Marketing Strategy Director Jobs in Calgary, Canada at Directive
Drive strategic clarity for client engagements in a remote-first role, effectively aligning marketing initiatives with client business objectives. Utilize your extensive experience in B2B marketing strategy across multiple verticals.
As the Strategy Director, you will craft the foundational thesis for new client engagements, ensuring it aligns with measurable commercial outcomes.
Your role will involve close collaboration with various channel specialists to create a coherent marketing strategy, while focusing on performance metrics such as pilot-to-retainer conversion rates. Your high-level strategic insights will directly influence client success across multiple dimensions of marketing.
Key Responsibilities:
• Develop and articulate strategic engagement theses for clients
• Facilitate alignment and coherence across various marketing channels
• Measure and own pilot-to-retainer conversion outcomes
• Engage with channel SMEs for effective strategy execution
• Ensure strategic integration across Paid, SEO, Content, among others
Requirements:
• 10+ years in agency or in-house B2B marketing roles
• Demonstrated fluency in Paid Social, Programmatic, and others
• Proven ability to develop B2B strategies across various industries
• Comfort in individual contributor roles without team management
• Strong insights into the difference between strategy and execution
Lead B2B marketing initiatives with a strategic focus on achieving tangible business results for clients through clear and effective engagement.
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Title: B2B Marketing Strategy Director
Company: Directive
Location: Calgary, Canada
Category: