Overview
Digital Marketing Lead; AI First Jobs in Dundalk, Canada at Jointly
Position: Digital Marketing Lead (AI First)
Location: Dundalk
At Jointly, we’re making prenuptial, postnuptial, and cohabitation agreements simple, accessible, and affordable for Canadian couples. Our lawyer-designed platform guides couples through a clear process so they can protect their future together without the cost and intimidation of a traditional legal process. Since launching in March of 2025, Jointly has become Canada’s most popular online prenup platform with a first mover advantage, achieved bootstrapped break-even status, and regulatory approval in three of Canada’s largest provinces (and counting).
Quick note on our product:
Jointly’s agreements are not AI-generated — every clause is drafted by lawyers. That’s a deliberate and important part of what makes us trusted.
Data from 2017 shows that 8% of Canadian couples have prenups. But this year TD Bank found that 31% of them want a prenup — which jumps to 52% for Gen Z. The gap between the people who want agreements and people who get them exists because of price and convenience.
The U.S. market shows us what happens when you solve those problems. In 2010, three percent of Americans had a prenup. 2025 data shows that has risen to over 40% of married millennia ls and Gen Z. It’s no coincidence that affordable online prenups became available in the U.S. during that time period.
We are on the same curve and we’re here to meet that demand. This job is an opportunity for the right builder to play a founding role in creating one of Canada’s great legal‑tech businesses while providing greater access to justice for millions of Canadians, and keeping more families out of expensive and contentious separations.
The Role
We’re looking for an AI‑obsessed Digital Marketing Lead who knows how to use AI to do more with less.
You’ll own digital marketing across every channel including SEO, Google Ads, paid social, organic social, email, and lifecycle — and you’ll use AI tools to move faster, ship more, and punch far above your weight
. As a startup, efficiency isn’t a nice‑to‑have; it’s how we win. We want someone who has genuinely rewired how they work: building custom GPTs and Claude projects for recurring workflows, using AI for keyword research and content briefs, automating reporting, generating and iterating on ad creative, running competitor analysis in minutes, and stitching tools together with Zapier, Make, or n8n so the repetitive parts run themselves.
Even though we’re not an AI platform, we’re looking for a marketer with deep AI fluency in how you market the platform (efficiency, creative velocity, smarter decisions), and we expect you to communicate the lawyer‑designed difference clearly and credibly to our customers.
You’ll report directly to the founders to grow the Jointly brand and bring more Canadian couples into the funnel.
What you’ll be doing
- Own and execute Jointly’s multi‑channel digital marketing strategy across SEO, Google Ads, paid social, organic social, email, and SMS
- Build and own monthly and quarterly marketing forecasts across channels — and hit them. You’ll set the targets, defend the assumptions, and report against actuals so the team always knows where we stand
- Build an AI‑native marketing stack: custom GPTs/Claude projects, prompt libraries, and automations that make one marketer feel like a team of five
- Plan, launch, and optimize performance campaigns on Google Ads and Meta, with a sharp eye on CAC, conversion rate, and ROAS
- Drive SEO from the ground up: keyword strategy, on‑page optimization, content briefs, technical SEO basics, and measurable organic growth with a particular focus on provincial landing pages as we expand across Canada
- Write, ship, and iterate on content across landing pages, blog, email, and social, using AI to draft and your judgment to make it actually good, on‑brand, and legally sound
- Design and run lifecycle email campaigns that move couples from “thinking about it” all the way through to completing their agreement
- Manage website content and landing pages, running experiments to lift conversion across the funnel (free signup → paid Build)
- Explore partnership and affiliate marketing channels (financial planners, mortgage brokers, wedding industry, family lawyers)…
Title: Digital Marketing Lead; AI First
Company: Jointly
Location: Dundalk, Canada
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