Overview
IAT Director, Strategy Jobs in Toronto, Canada at Publicis Groupe
Company Description
Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.
We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.
We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.
Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.
The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.
Overview
The IAT Strategy Director is responsible for guiding the Integrated Marketing Communications (IMC) process by aligning strategic and tactical deliverables with business and brand objectives. This role is responsible for bringing together each of the IAT agencies to drive meaningful collaboration, leading insight and ideation sessions to deliver a seamless audience-led connections plans across paid, owned and earned channels.
This role serves as an integrated client resource working hand-in-hand with the creative and media agencies to ensure outputs are cohesive across all channels while maximizing effectiveness through portfolio management.
The IAT Strategy Director will play a significant role through annual strategic planning as well as throughout the tactical planning initiatives throughout the year. Their remit will include working collaboratively with the client team to adapt global planning process for the Canadian market. In addition, they will be responsible for the development, oversight and management of the communications framework through planning to activation – ensuring a connected experience for the consumer across all touchpoints.
Responsibilities
- Regional accountability to global governance, in-market application and representation of local needs
- Lead IAT process and provide strategic partnership
- Orchestration of audience-led consumer journeys & comms plans through integrated ecosystem (Media (PESO), Creative, Influencer, Creative, Commerce)
Develops Measurement Framework & Learning Plan;
Tracking & Optimization against KPIs - Project Management; toolkit deployment, market communication, adoption tracking and feedback
- Lead the strategy on industry leading brands that require not only the ability to develop effective ideas but also knowledge of best practice media principles
- Determine the communications tasks for each campaign while deciding the right channels and their roles
- Understand macro and micro trends in culture in ways that inform strategies.
- Establish measurable campaign KPIs, helping to enhance creative effectiveness and improve sell rate of innovative ideas
- Partner closely with inter-agency teams to ensure the creative idea make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
- Partner closely with the Media Planning, Research and Data Sciences team to drive the creation of media and data plan that pays dividends to your connections plan
- Partner closely with the clients’ owned channel teams to ensure that the communication idea is adopted and executed seamlessly throughout social, PR, and .com properties
- Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV, digital, social, experiential, print, OOH, and search
- Showcase an understanding of digital, social and emerging platforms and technologies
- Report up to and collaborate with VP Strategy to drive best-in-class work
- Bring thought leadership to clients and Spark Foundry as a whole
- Interact with clients and lead…
Title: IAT Director, Strategy
Company: Publicis Groupe
Location: Toronto, Canada
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