Overview
Marketing Manager Jobs in Calgary, Alberta, Canada at WonderFil Specialty Threads
About WonderFil Specialty Threads
WonderFil Specialty Threads is a premium manufacturing brand serving quilters, embroiderers, and makers worldwide.
We design and manufacture specialty threads for people who notice details and expect quality. Our products reach customers through independent retailers, distributors, educators, industry partners, and direct-to-consumer channels.
The Role
We are hiring a Marketing Manager to help grow product awareness, customer demand, and sales across WonderFil’s wholesale and direct-to-consumer channels.
Reporting to the Marketing Director, you will help turn company priorities into practical marketing plans and ensure campaigns move from concept through execution. You will work closely with our sales, social media, content, ecommerce, creative, events, and distribution partners to keep marketing efforts aligned with clear business goals.
A key part of this role is understanding the relationship between B2B and B2C marketing. You will help generate consumer demand while also supporting the retailers, distributors, educators, and industry partners responsible for bringing our products to market.
You will also play an important role in WonderFil’s trade show marketing, including pre-show promotion, booth messaging, launch support, lead-generation initiatives, and post-show follow-up. This position requires the ability and willingness to travel within Canada, the United States, and internationally for trade shows, distributor meetings, industry events, and other business needs.
This role is suited to someone who understands that effective marketing is not simply about producing more content. It is about identifying opportunities, supporting sales, communicating product value, and ensuring every initiative has a clear purpose and measurable outcome.
Reporting to: Marketing Director
Travel requirement: Domestic and international travel, including occasional evenings and weekends for trade shows and industry events.
Scope
Your work will span WonderFil’s wholesale, distributor, retail, trade show, and direct-to-consumer marketing efforts, including:
- Planning and coordinating marketing campaigns that support product awareness and revenue growth
- Managing marketing activity for product launches, promotions, trade shows, events, partnerships, and collaborations
- Developing programs and resources that help retailers and distributors promote WonderFil products
- Working with distribution partners to identify opportunities and strengthen product visibility in their markets
- Planning trade show marketing before, during, and after each event
- Developing booth messaging, promotional offers, sales materials, lead-generation activities, and follow-up campaigns
- Aligning the social media and content teams around campaign goals, timelines, priorities, and measurable outcomes
- Coordinating marketing calendars across email, ecommerce, social media, events, wholesale, collaborations, and distributor channels
- Identifying opportunities to reach new customers, retailers, distributors, and industry partners
- Reviewing campaign and event performance and recommending improvements
- Ensuring marketing initiatives move forward with clear ownership, timelines, and follow-through
Core Responsibilities
- Translate marketing priorities into clear campaigns, timelines, deliverables, and measures of success
- Lead the execution of marketing initiatives across product launches, promotions, events, partnerships, content, and ecommerce
- Ensure campaigns have a clear audience, message, offer, and commercial objective
- Coordinate multiple contributors and overlapping deadlines
- Keep projects moving from planning through launch and follow-up
- Identify delays, gaps, and risks early and take action to resolve them
- Maintain organized campaign plans, calendars, briefs, and supporting documentation
- Provide regular updates to the Marketing Director on progress, results, and decisions required
Marketing Strategy and Execution
- Turn marketing priorities into clear campaigns, timelines, deliverables, and measures of success
- Lead marketing initiatives across product launches, promotions, ecommerce, partnerships, content, and events
- Keep projects moving from planning through launch and follow-up, while identifying risks and resolving delays early
- Maintain organized campaign plans, briefs, calendars, and regular progress updates for the Marketing Director
B2B, Wholesale, and Partner Marketing
- Develop marketing programs that support retailers, distributors, dealers, and other wholesale partners
- Work with sales and distribution partners to identify market opportunities, strengthen product visibility, and improve sell-through
- Coordinate product launches, promotions, sales tools, educational resources, and partner marketing materials
- Build strong external relationships and ensure B2B and direct-to-consumer marketing efforts support one another
Direct-to-Consumer, Social, and Content Marketing
- Develop campaigns that build product awareness, educate customers, and increase online sales
- Align ecommerce, email, social media, content, collaborations, and promotional activity around shared goals
- Create clear briefs that define the audience, message, deliverables, timelines, and intended outcome
- Review customer behaviour, campaign performance, and product results to identify opportunities for growth
- Ensure content and social activity support broader marketing, sales, and launch priorities
Trade Shows, Events, and Performance
- Plan marketing for domestic and international trade shows, consumer events, distributor events, and industry conferences
- Coordinate pre-show promotion, booth messaging, signage, product displays, sales materials, lead generation, and post-show follow-up
- Represent WonderFil professionally at events and work with sales and marketing teams to maximize each opportunity
- Track campaign and event results, including sales, leads, engagement, partner participation, and ecommerce activity
- Use performance data and market feedback to recommend improvements and future priorities
- Travel domestically and internationally as required for trade shows, industry events, and partner meetings
Skills and Experience Required
- 3 or more years of experience in marketing, brand marketing, product marketing, channel marketing, trade show marketing, or a related role
- Experience planning and executing marketing campaigns across multiple channels
- Strong understanding of both B2B and B2C marketing
- Experience supporting sales growth through campaigns, product launches, promotions, partnerships, or events
- Experience coordinating marketing work across multiple contributors or departments
- Strong project management and organizational skills
- Ability to manage competing priorities, overlapping timelines, and changing business needs
- Strong written and verbal communication skills
- Confidence working with sales teams, distributors, retailers, external partners, and senior leadership
- Ability to make decisions, solve problems, and take ownership of results
- Strong commercial judgment and an understanding of how marketing activity should support business goals
- Ability and willingness to travel within Canada, the United States, and internationally
- Ability to attend occasional evening and weekend events when required
- Ability to meet the travel-document and entry requirements of the countries in which WonderFil conducts business
Preferred, but not required
- Experience working with wholesale businesses, distributors, dealers, or independent retailers
- Experience managing trade show marketing from pre-event planning through post-event follow-up
- Experience in a product-driven, manufacturing, craft, hobby, or consumer goods company
- Experience supporting ecommerce and direct-to-consumer marketing
- Familiarity with email marketing, social media, content planning, events, and product launches
- Experience developing partner marketing programs or sales enablement resources
- Experience working across multiple countries or regional markets
- Familiarity with quilting, embroidery, sewing, or maker communities
How to Apply
Please apply directly through LinkedIn with your resume.
A cover letter is optional, but applicants are welcome to include a brief explanation of their experience with B2B and B2C marketing, product launches, distributor or retailer partnerships, and trade-show marketing.
Shortlisted candidates may be asked to discuss examples of campaigns, launches, events, or partner marketing programs they have led, including their role, approach, and results.
No phone calls or in-person visits, please. Only shortlisted candidates will be contacted.
Title: Marketing Manager
Company: WonderFil Specialty Threads
Location: Calgary, Alberta, Canada