Overview
PR Strategist Jobs in Calgary, Canada at Jobtailor
Responsibilities
- Develop and execute cohesive PR and social media strategies that align with client goals, brand voice, and campaign objectives
- Lead the strategic direction for PR and social media initiatives, ensuring integration across all marketing and communication efforts
- Manage reputation and crisis communication, monitoring brand sentiment and guiding proactive and reactive messaging to protect and enhance client reputation
- Ensure brand consistency across all social content, press materials, messaging, and audience touchpoints
- Collaborate closely with strategy, creative, and account teams to ensure cohesive storytelling and unified execution
- Build relationships with internal teams and external partners, supporting smooth workflows and strong alignment
- Drive audience growth, engagement, and community loyalty across key social platforms and relevant media outlets
- Use analytics tools to assess performance, identify optimisation opportunities, and adjust strategies to improve results
- Analyse campaign performance across earned and owned media channels, delivering insights that refine ongoing and future strategies
- Communicate clearly and effectively across disciplines, ensuring stakeholders understand performance, opportunities, and recommendations
Requirements
- 5+ years in PR, social media strategy, communications, or digital marketing (agency experience preferred)
- Bachelor’s degree in communications, marketing, PR, journalism, or a related field
- Ability to translate brand goals into compelling narratives, pitches, social campaigns, and community engagement initiatives
- Experience monitoring sentiment and navigating both proactive and reactive communication moments
- Able to present insights clearly, collaborate across teams, and build strong internal relationships
- Comfortable using analytics tools to evaluate performance, extract insights, and shape strategic recommendations
- Ability to respond quickly to trends, cultural moments, and audience behaviour shifts
- Proven ability to work effectively with creative, strategy, and client service teams to execute integrated campaigns
- Commitment to ensuring brand consistency, message clarity, and polished outputs
- Proactive in identifying opportunities, experimenting with new approaches, and elevating campaign strategy
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Title: PR Strategist
Company: Jobtailor
Location: Calgary, Canada
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